Signage In A Scrum

As widely reported across the sporting press today AUSTRALIA’S threatened boycott of their Four Nations match against France in the autumn is set to be resolved. The Kangaroos are backed by brewery Victoria Bitter, whose name appears on their shirts, and that would have gone against French law, which bans alcohol sponsorship and signage. Now the Fosters group, who own VB, say they are prepared to let the Kangaroos play with “clean shirts” without a sponsors’ name for the scheduled game New Zealand, who are also backed by a beer brand, Lion Red, and are due to play in France, are still considering what their position is.

Sponsorship of sport is now a multi-million pound industry and despite the major economic crisis we face - there are still dozens of large multi national companies willing to sponsor both sporting events and the major teams within those sports.


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