This has to be one of the most iconic signs of the US Midwest hearlands. The Minneapolis Brewing Company rebounded in 1933 in the form of long-neck amber bottles with an updated logo,"The Friendly Beer With the Friendly Flavor". The company developed new packaging to meet the increasing consumer demand that changed since the pre-Prohibition days. Consumers wanted an easily refridgerated brew as more and more drinkers now consumed at home rather than in taverns. Over the years, Grain Belt experimented with several different bottle designs and advertisting techniques.
Around 1938, the Grain Belt logo began to feature the trademark bottle cap logo behind a red diamond. A few years later, the giant Grain Belt sign was built on the west side of Nicollet Island along the Mississippi River near downtown Minneapolis. For years, the billboard flashed the letters in sequence: "G-R-A-I-N B-E-L-T B-E-E-R". The neon sign hasn't cast a glow over the city since the late 1980s, but the vintage sign continues to be a popular fixture in the city.
Hants and Dorset Signs. Bournemouths premier signmakers.
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