Digital signage is one of the hottest plays in the channel these days – and it’s poised for hotter times ahead thanks to Tech Data expanding its specialized business unit (SBU) for digital signage software and hardware. The most significant part of the expanded SBU is Tech Data’s new distribution deals with market leaders HANNspree North America, Hitachi Home Electronics, and Vivitek Corp. However, the expansion also covers the addition of Panasonic commercial displays; digital signage bundles from leading vendor partners; and nationwide installation support services through TDOnCall.
“Our expansion is in response to growing demand from our customers for greater product choice and depth of service,” said Wendy Linsky, Tech Data’s vice president of peripherals product marketing. “Digital signage is among the fastest growing technology segments in the channel.”
Digital signs are used in both public places (train and bus stations, retail stores, etc.) and private spaces (corporate offices) to convey information or advertisements to a targeted audience. Digital signage can be in the form of LCDs, LEDs, plasma screens or even images projected onto a wall.
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