Yasmina Siadatan, the latest winner of the BBC show 'The Apprentice' will join Sir Alan Sugar's digital signage business, Amscreen, to help promote their digital signage offerings within the healthcare sector. Last year's winner of the show, Lee McQueen, also works for the same digital signage company as a development director.
The company was previously known as Comtech M2M, and was bought by Sugar in 2008 to be a wider part of his Amstrad empire. His son Simon Sugar is the CEO of Amscreen.
The company was recently appointed by BP's UK retail business as its exclusive digital signage partner
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