Everyone associated with the signage industry is invited to participate in the National Signage Research and Education Conference (NSREC) at the University of Cincinnati (UC), October 13-15, sponsored by the Signage Foundation, Inc. (SFI) in collaboration with the UC Colleges of Business and Design, Architecture, Art and Planning. The conference is designed for planners, governmental regulators, appraisers, marketing/branding specialists, sign makers and their suppliers, businesses that use signage, and those students and faculty who study signage and its impact on the business, social and visual environments.
The conference will provide an important venue for discussion of on-premise signage issues and concerns in positive, non-confrontational and research-driven dialogue.
Peer-reviewed research will be presented at the conference with numerous opportunities to interact with researchers on specific topics and their implications.
The UC is uniquely qualified to participate in these discussions because of the recent establishment of the James S. Womack/Gemini Chair of Signage and Visual Communications and the Terence M. Fruth/Gemini Chair of Signage Design and Community Planning. Both chairs were established through donations from Jim and Sharon Weinel, Gemini, Inc. and are the basis for the university's vision to become the nation's first center for signage
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