Sign of the times

Motorway drivers tearing their hair out while trying to navigate the M4 will be given helpful visual clues next week with the introduction of pictures on overhead signs. Following research drivers are said to find pictures easier to read and react to than text. Drivers using the M4 in Berkshire will start to see some new signs on the motorway from the middle of June. The Highways Agency is changing the display on almost a hundred existing overhead electronic signs around Newbury, Reading and Wokingham to show pictures as well as words.

Designs are based on already familiar road signs such as those for accidents, queues, snow and ice, high winds and skid risk. At the moment the motorway signs are only able to display text messages in block capitals. The well-known symbols now being introduced are inside red warning triangles which are recognisable from some distance away. Because they are easy for all road users to read and react accordingly, they should help to make roads much safer.

Highways Agency Network Operations Director Derek Turner was quoted as saying; "We are now upgrading these latest generation signs with pictograms to get helpful and up-to-date information out to drivers. The programme is being rolled out across the country during the year."

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