Wednesday, 3 March 2010

Ski Signs

More signage news from in and around the UK from Hants and Dorset Signs as the excellent conditions from prolonged snowfalls is helping Scotland's ski centres, but could also provide a boost for the Gaelic language. Bilingual signs were installed at the Lecht, Glenshee, Nevis Range and Glencoe resorts a year ago, and a new research project will now assess their impact.

CnaG chief executive Donald MacNeill said: "The recent wintry weather and surge in visitors at Scotland's ski centres is providing great exposure for the new Gaelic presence at these centres. It's an ideal opportunity to examine the effectiveness of the bilingual signs among skiers and boarders who are attending the centres; a lot of whom may never have come across signs with Gaelic and English before."

"The bilingual signage scheme has run successfully for a number of years, with 100 companies having taken advantage of the opportunity, so we already know it's worthwhile in raising the profile both of Gaelic and the participating business. What this new research is about is trying to find out whether the presence of these signs affects the general interest in Gaelic; encourages people to think about Gaelic in a different light; or if visitors are more attracted to places with Gaelic.

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Driven By : Hants And Dorset Signs Marketing

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