The venue and arcade was about to close for the night, but staff instigated the evacuation and the few remaining customers were asked to leave the building.
Workers at the popular attraction tried to tackle the fire themselves – after isolating the power supply – but with no success.
Three fire engines, two from Blackpool and one from Bispham, were sent to the scene, along with police officers.
Watch manager Peter Haslem, from Blackpool Fire Station, said the situation could have been much worse, but the stillness of the weather meant the fire had not spread.
He said: "The fire involved the fascia signage, made of illuminated discharge tubes, on the Pier at the front.
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