Sign Eyesore

More signage news from around the world from Hants and Dorset Signs as Upper East Side, New York residents are fuming that "sign pollution" is turning their posh neighborhood into an urban eyesore. On a stretch of East 86th Street between Park and Second avenues, a rash of chain stores like Best Buy, Staples, Beach Bum Tanning, New York Sports Club and Orva display bright, flashing, oversize commercial signs in violation of the city's zoning laws, according to the neighborhood's East 86th Street Merchants and Residents Association.

But the city's Department of Buildings does little to explain or enforce the complicated signage rules.

East Side neighbors are steamed that retailers like this Duane Reade at 86th and Lex are violating laws that forbid retail signs taller than 3 feet.

Residents say the biggest visual offender is Duane Reade at the corner of 86th Street and Lexington Avenue, which advertises its presence with an oversize, illuminated sign displayed on a 10-foot-tall former movie-theater marquee. The zoning law prohibits signs taller than 3 feet.

DOB revoked Duane Reade's sign permit last June -- but the illuminated red and blue billboard remains.

Stores with illegal signage are not fined, and business owners are merely notified that they must remove offending billboards, a DOB spokeswoman said.

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Posted By : Hants And Dorset Signs Marketing