Roof Signs

More signage news and reports from around the world from Hants and Dorset Signs - thistime moreon historic roof signs from America. Anyone travelling Hollywood after dark has probably seen the very large, flashing, Vegas-like image of a tequila bottle atop a 12-story building at the intersection of Hollywood and Vine. But very few probably know that the sign originally spelled out the legend, “Bank of Hollywood Building” in 10 ft. high letters without benefit of neon enhancement or lighting.

The 1929 building, listed on the National Register of Historic Places, no longer houses a bank and offices, but has undergone “adaptive reuse” to become “live/work” condominiums. At the same time, the “Bank of Hollywood Building” sign turned into one advertising “The Lion King” at the adjacent Pantages Theater, then “Snow White” at Disneyland, and finally “Patron” tequila.

City Building department records show that a permit was issued to convert the “on-site” rooftop sign at the Bank of Hollywood Building (more commonly known as the Hollywood Equitable Building) to an “open panel” roof sign in April, 2007. The existing sign was designated as “on-site” even though the Lion King sign that went up in 2000 and the Snow White sign that went up in 2006 were clearly “off-site” signs, advertising goods or services not available on the site.

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