Holiday Inn To Choose LED Signage

More signage news from around the world - as part of its $1 billion global relaunch, Holiday Inn has redesigned its logo, requiring new exterior signage for more than 3,200 locations. In lieu of neon or fluorescent lighting, the chain selected LEDs for their energy efficiency and long lifespan. The new signs are expected to save hoteliers $4.4 million annually in maintenance and energy savings.

The transformation to the new lit signage was no easy task. The project has involved more than 20 sign manufacturers creating 9,300 channel letter and box signs with the high-performance LED lighting inside. Holiday Inn expects to cut energy usage by more than half and achieve an estimated 52 percent reduction in kilowatt hours with signs lit an average of 12 hours per day year round.

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