Lancashire Council To Advertise On Roundabouts

It was reported in the local UK press last week that dozens of advertising signs are set to be put on more than 20 traffic roundabouts across the Burnley and Pendle area. A UK based marketing firm wants to install 84 adverts for local firms on traffic islands in Burnley town centre, Hapton, Barrowford, Brierfield, Colne, Nelson and Barnoldswick, subject to planning permission. The proposals, which are expected to bring in revenue for councils, have been welcomed by most of the county councillors.

However, a motoring group warned of the “disastrous consequences” of the signs for road safety. Suffolk-based Marketing Force Limited has applied to planners to install 51 signs on 13 roundabouts in Pendle and another 33 signs on nine roundabouts in Burnley borough. Elizabeth Box, from the RAC Foundation, said: . “If this signage goes ahead, it will need to be carefully sited to ensure it does not distract drivers.”A marketing firm wants to install 84 adverts for local firms on traffic islands in Burnley town centre, Hapton, Barrowford, Brierfield, Colne, Nelson and Barnoldswick, subject to planning permission.

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