New Scottish Signage For Sainsbury

Focusing on its business in Scotland, Sainsbury's has launched a new range of in-store signage designed to showcase the excellent selection of Scottish products available to shoppers. The material will feature prominently at Sainsbury's 32 stores across the country. he new signage will see not only the Saltire prominently displayed across Sainsbury's stores but will also feature information on Sainsbury's Scottish suppliers.

It is hoped that the initiative will not only increase awareness about the wide range of quality food and drink available in Scotland but will also encourage shoppers to support Scottish producers. New point of sale material is also being introduced which will highlight individual products made in Scotland. A great example of this is the award-winning Isle of Bute Cheddar. The Cheddar, made by the Rothesay creamery with 100% Scottish milk, was first sold by Sainsbury's in 1996 and is now available at Sainsbury's stores across the UK.

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