Friday, 31 July 2009

Giant Olympics signs to cover skyscrapers

Vancouver can expect to see gigantic Games-related signs on the sides of skyscrapers starting as early as October 2009. Last week, city council passed a bylaw package allowing owners to begin installing large-scale celebratory signage Oct. 1. The special technology used to cover a building face relies on warm, dry temperatures, weather not found in Vancouver’s winter months. “At the most, the signs could be as large as a full face of a building,” general manager of Olympic and Paralympic operations Paul Henderson was quoted as saying.

Only 10 to 15 downtown towers will be plastered with images greater than 10 per cent of their surface area, but thousands of banners and smaller signs will cover the city, Henderson said. “Definitely we expect the images to build excitement,” he said. What constitutes “celebratory” is open to interpretation. It could include images of skiers shooting down mountainous slopes or speed skaters rounding a curve – anything that creates enthusiasm for the Games. But it doesn’t mean free advertising.

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