Sign Changes

More signage news from around the world from Hants and Dorset Signs as in Port St. Lucie, Florida — Businesses across the city may get more opportunities to advertise on and around their buildings — but they’ll have to pay the price.

At his department’s weekly board meeting, city Planning and Zoning Director Daniel Holbrook presented proposed changes to the city’s sign code for businesses. The changes were unanimously approved by the seven-member sign code review committee after a seven-month review.

“We are not alone in this task,” said Holbrook, who noted the cities of Stuart and Wellington also are reviewing their sign codes because of the economic downtown.

At its February meeting, the board plans to approve a recommendation to the City Council, which then decides whether to pass the changes over the course of two meetings.

Among the proposed changes, businesses would be allowed to use 40 percent of their windows for signage but have to pay a $50 processing fee for window sign applications. Convenience stores still would be able to use only 20 percent of their windows as required by the state.

Holbrook said window signs, which previously were exempt from the sign permitting process, were added to have them registered and avoid violations. Four window signs would be allowed for each application.

But the proposed changes also include lowering the department’s review fees.

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