Peta Backs Down to Pressure, Replaces "Blubber" Billboard

More signage news from around the world from Hants and Dorset Signs. Six weeks after erecting the now infamous "Save the Whales" billboard, Peta has pulled it and replaced the signage with a toned down challenge ad which reads, "GONE Just like all the pounds lost by people who go vegetarian." The ad was originally placed in Jacksonville, Florida, and read "Save the Whales. Lose the Blubber: go vegetarian" and was accompanied by a drawing of an overweight, bikini-clad woman.

Peta is no stranger to making bold claims in hopes of drawing attention to its cause and has used the practice as a branding tool. It's sort of genius, when you think about it. The cost of that single billboard has undoubtedly gotten them millions in free media exposure worldwide and today they're going to get anothernews flash for taking the ad down.

When asked why they had replaced the Ad - PETA responded "By replacing the original artwork in the billboard, we're able to give a fresh perspective on the issue and keep people talking about going veg to lose weight. We're excited that so many people across the country have been motivated by the billboard..."

Hants and Dorset Signs. Bournemouths premier signmakers and for all your window graphics solutions.

Driven By : SEO Services