Bangkok Airport to introduce new signs

Duty-free stores at Bangkok Suvarnabhumi airport are to introduce clearer signage to prevent conflicts between shoppers and staff. The move follows complaints from tourists who claim to have been wrongly accused of shoplifting after unknowingly taking goods from the premises. King Power International Group (Thailand), which operates the duty-free shops at the airport, denies taking legal action against customers leaving the shop without paying for products because they did not know where the cash counters were, but says it will introduce the new signage soon.

King Power International Group (Thailand) group managing director Sombat Dechapanichkul was reported as saying; “At present the exit line in most shops is marked by floor furnishings such as wood, carpet, marble and ceramic tiles, but in open-space walk-through outlets the light line on the shop’s floor needs to be marked more clearly for consumers. Dechapanichkul does not believe the modifications will have an impact on sales, but is confident they will help avoid passenger confusion. “The new signs will act as an additional polite prompt to our customers to pay for their purchases at the nearest cashier at their convenience and will have no direct impact on sales. The improvements are simply part of our drive to ensure shoppers’ comfort and satisfaction.”

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