Monday, 10 May 2010

Signage Bylaw

More signage news from Hants and Dorset Signs as having been hailed as a victory for the citizens of Dieppe and at the same time criticized as, at the very least, unnecessary, municipal bylaw Z-22 is finally on its way to legalizing bilingual signage in the predominantly French city. And as Dieppe spokeswoman Isabelle LeBlanc indicates, the negative comments have receded and things are now running smoothly.

"We are at about 85 per cent of the way to passing the bylaw. I would say that people are now generally enthusiastic, especially since the amendment last month," she says.

This particular modification was brought in as a compromise to the original text of the bylaw, which stipulated that shopkeepers could either display their signs in French or in both official languages. After the adoption of the amended version by Dieppe City Council on May 25, it will be mandatory for all exterior signs to be displayed in both languages, with French at the top or on the left, depending on their position. The new rules will also apply to all the stores at Champlain Place that have signs that can be viewed from the corridor.

"We were very much aware that there were people who were unhappy with the bylaw, especially with the original text," says LeBlanc. "But since Council decided on the amendment, there has been no backlash. And we haven't received any official complaints from shopkeepers. In any case, store owners in our region will naturally be serving both official communities. They know very well the reality here."

LeBlanc is quick to emphasize that the bylaw will only apply to businesses. Educational and cultural institutions, including churches, are still exempt from the bylaw, being permitted to have either English or French signage after having received approval from the City. This stipulation greatly satisfies Jean-Marie Nadeau, president of the Société de l'Acadie du Nouveau-Brunswick (SANB).

"It's a good compromise for everyone. We're very pleased that our Francophone institutions can continue having their signs in French only."

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Posted By : Hants And Dorset Signs Marketing


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