Myrtle Beach City Council members are debating the possible change at a morning City Council Workshop. The second reading of the changeable message signage ordinance would allow such signs to be displayed in certain sections of Myrtle Beach city limits and under certain conditions.
While some council members say the flashy, colorful signs will take away from the charm of downtown Myrtle Beach, some people say they could help business along the heavily traveled Ocean Boulevard section of the city.
"It would be an improvement if the business owners would be willing to do it. It's be a huge market," said David Roach, of Myrtle Beach.
The biggest debate, however, comes down to location. While Ocean Boulevard may be a great place for the flare, the messages displayed could prove to be a costly and dangerous distraction for drivers who see a sign at every business.
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